To amplify the campaign around the Dior Addict fragrance, the luxury brand asked us to develop an innovative interactive experience around the universe of Harmony Koride’s film, Welcome to Wondiorland.
- HTML & CSS JS
The director has worked on a film that is inspired by Lewis Carroll’s popular tale, Alice in Wonderland, where the Dior Addict heroine is at the center of a treasure hunt to her new identity. Her quest takes her through different stages, where she jumps from a mirror to another, to create her own world,
a fairy world.
A synchronized navigation
to go to the other face
of the mirror!
Our mission on the Digital side of the campaign was to propose an exclusive experience on the global website of the brand, Dior.com that could illustrate this incessant tipping between
reality and fantasy.
desktop / mobile
To illustrate physically this tipping between fantasy
and reality, we have designed an experience using 2 devices: mobile and desktop. Thanks to synchronization, the user can
control his computer from his mobile. 2 screens for 2 environments that interact and answer to each other ; the
mobile is not strictly for navigation but also allows to
unlock exclusive content.
For a truly surreal
magic and unbridled