CITROËN
STRATOQUEST

ONLINE CONTEST

fwa-mobile

For the launch of the new Citroën C4 Picasso – the Technospace – the French agency “Les Gaulois” contacted Werkstatt for the conception of an innovative promotional campaign in the continuity of the TVC.

client
Citroën
agency
Les Gaulois
tech
HTML & CSS / JS
WebGL
CSS 3D Fallback
Canvas Fallback
release
June 2013

An immersive treasure hunt,
no matter the device!

A stratospheric
device

For this campaign, we recommended an experience based
around the principle of a treasure hunt inspired from Google Sky Map, that allows users to find on their devices a C4 Picasso that had been sent over the space.

As soon as the C4 was localized, they had to go to the closest car dealership with the passcode given during the experience. This passcode was allowing the user to get reimbursement of the
vehicle or to win Samsung Galaxy Tabs.

On Tab and mobile, we used the gyroscope functionality to allow users to have a 3D intuitive and immersive navigation by just moving the device through space.

A cross-device
experience

We had a clear objective on this project: to guarantee an optimal
user experience no matter the device. We had to make sure that this promotional operation could reach the largest number.

Computer, Tab, mobile, all OSs, brands and browsers: we wanted to deliver a website that would be perfectly accessible, intuitive and
fluid.

An optimized user experience
no matter the media.

2 000 000 of people reached by the operation

3 500 commercial leads

18 000 participants